Ann Arbor, Michigan
Driving
Simulation
Consulting
I offer expert consulting in driving simulation, human factors, psychoacoustics, and signal processing — backed by 28+ years of hands-on industry leadership.
Core Service Areas
TechFX delivers deep expertise across four disciplines — each one built from decades of real-world research and engineering leadership.
Driving Simulation
I provide full-spectrum driving simulator consulting — from hardware selection and software integration to scenario design and validation, drawing on my experience managing Ford's VIRTTEX world-class simulator lab.
Human Factors
I apply a human-centered lens to driver behavior research and ADAS feature development, using the data-driven methodology I developed over decades of frontline research at Ford and beyond.
Psychoacoustics
I offer acoustic analysis, sound quality evaluation, and perceptual audio research — bridging the science of hearing with real-world engineering requirements.
Signal Processing
I handle data processing, analysis, and tool development for driving simulation research applications — from raw signal acquisition through to meaningful, actionable results.
28 Years Shaping the Industry
I founded TechFX, LLC in January 2024 — bringing together a career built at the intersection of technology and human experience.
After 27 years at Ford Motor Company — including developing and managing the world-class VIRTTEX driving simulator lab — and a year as Executive Manager at AVSimulation, a global leader in driving simulation solutions, I bring rare depth to every engagement.
My mission is to help clients leverage the right simulation tools and methods to address their engineering and human factors challenges. I'm passionate about driving innovation, quality, and client satisfaction in the simulation industry.
"Helping clients leverage the right simulation tools and methods to address their most demanding engineering and human factors challenges."
Publications & Past Work
Publications
Past Work — Ford VIRTTEX
Let's Work Together
Whether you need simulation strategy, human factors expertise, or specialized research support — I'd love to hear about your challenge.